World Cup Madness
You will have noticed, it’s started. The World Cup is now in full flow and the major stories after four days of play are as follows:
1. Vuvuzelas are plastic horns traditionally blown at South African football matches, constantly. They will not be banned. They are annoying.
2. England has goalkeeper problems.
3. Germany look rather good.
4. Wearing orange dresses to matches is illegal.
This last one may have slipped your notice. It came to me via the medium of Twitter – which I won’t go into again. A group of young female Dutch fans went along to watch their national team all wearing the same orange dress – orange being the Dutch colour. They watched the first half happily, cheering their team on, but come the start of the second half they were surrounded by security and – all 36 of them – arrested and removed from the stadium. Why? Because their collective fashion sense was deemed to be ‘ambush marketing’ by Fifa officials.
The dresses (short, tight) were distributed by Dutch beer company Bavaria to help female fans show their support for their country. Their presence in the stadium, being worn, coincidentally, by 36 attractive blonde women, was deemed by Fifa to be an underhand advertising technique by Bavaria, keen to cash in on airtime from the (purported) biggest sporting event in the world which is, you will not have failed to notice, officially sponsored by Budweiser. Protecting their corporate clients then, one would assume. Let’s take a look at what all the fuss was about:
Very orange. The dresses, incidentally, don’t have any branding on them whatsoever – they are, in essence, plain pieces of orange material. It’s a strange world we live in.
1. Vuvuzelas are plastic horns traditionally blown at South African football matches, constantly. They will not be banned. They are annoying.
2. England has goalkeeper problems.
3. Germany look rather good.
4. Wearing orange dresses to matches is illegal.
This last one may have slipped your notice. It came to me via the medium of Twitter – which I won’t go into again. A group of young female Dutch fans went along to watch their national team all wearing the same orange dress – orange being the Dutch colour. They watched the first half happily, cheering their team on, but come the start of the second half they were surrounded by security and – all 36 of them – arrested and removed from the stadium. Why? Because their collective fashion sense was deemed to be ‘ambush marketing’ by Fifa officials.
The dresses (short, tight) were distributed by Dutch beer company Bavaria to help female fans show their support for their country. Their presence in the stadium, being worn, coincidentally, by 36 attractive blonde women, was deemed by Fifa to be an underhand advertising technique by Bavaria, keen to cash in on airtime from the (purported) biggest sporting event in the world which is, you will not have failed to notice, officially sponsored by Budweiser. Protecting their corporate clients then, one would assume. Let’s take a look at what all the fuss was about:
Very orange. The dresses, incidentally, don’t have any branding on them whatsoever – they are, in essence, plain pieces of orange material. It’s a strange world we live in.
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